Hey, did you know that only about 29% of companies have teams that work together to hit company-wide goals – without ClickUp? And get this—about 40% of teams have different motivations and goals, not working towards a common cause, according to a study.
But here’s the thing: working together across different functions is the way to go. Projects that have support from upper management succeed about 76% of the time. Compare that to teams with just moderate support, succeeding only 20% of the time.
Now, marketing and support teams are like two peas in a pod when it comes to focusing on customers. They can team up and make big waves in company initiatives.
Here are four ways they can team up to make things better for your company and your customers.
Listen to Happy Customers on Social Media
Believe it or not, a lot of folks turn to social media for customer support. And with platforms like Facebook influencing so many purchases, it’s important for both marketing and support teams to be active there. While your marketing team might not know all the nitty-gritty product details, and your support team might not be up on the latest marketing trends, together they can do wonders.
Tools like Hootsuite and Buffer make it easy for both teams to work together on social media.
Share Customer Stories
Most marketing teams struggle to churn out content regularly, but we know that content is key for bringing in new leads. One goldmine for content? Your support team’s inbox. There are tons of emails and stories from customers that can be turned into compelling content.
And by working together, both teams can identify great content ideas and potential case studies.
Create Content Together
Your support team knows exactly what your customers need and care about. They spend all day talking to them, after all. By teaming up, they can help your marketing team create blogs, guides, and eBooks that really resonate with potential customers.
And when customers feel empowered and informed, they’re more likely to become loyal customers.
Boost Customer Loyalty
Loyalty programs are great for keeping customers coming back. And who better to help design them than your support team? They know what drives loyalty better than anyone.
By getting both teams together, you can come up with loyalty programs and incentives that really wow your customers.
How to Make It Happen
Encourage regular meetings between your marketing and support teams to talk about their goals and what they’re trying to achieve. And use tools like ClickUp to keep everyone on the same page and working towards the same goals.
Support and marketing might seem like an odd pair, but they have a lot in common. By working together, they can create better content, boost customer loyalty, and drive real results for your company.
The ability to create recurring tasks effortlessly is one of the reasons Kodah is loyal to ClickUp.
Ready to take your ClickUp journey to the next level? Look no further. Kodah offers the expertise you need to get started and make the most out of this powerful productivity tool. Contact us today to learn more and embark on a seamless ClickUp experience!